When Opportunity Knocks Get on a Plane to Spain


‘Seize the day’ might as well be the mission statement of Beso Del Sol Inc., the startup sangria brand that launched itself by winning the most coveted menu placement in the business – Walt Disney Parks and Resorts.

Beso was formed by industry veterans Bradd Levitan and Larry Margolis in late 2013, and became a best-selling alcoholic drink at thousands of national restaurants shortly thereafter. After reviewing the brands trajectory over its short, though spectacular life so far, it’s been a classic hero’s journey.