The sangria category has been riding high lately, with dollar value up nearly 10% in Nielsen channels in the 52 weeks through July 16, and volume up 6% in IRI data year-to-date through August 7. The bottled sangria sector has ramped up, with leaders emerging amid a plethora of new brand introductions.
Beso Del Sol, the super-premium sangria growing at an astonishing 248% (Neisen), is entering the convenience market a new 500mL Tetra Pak, aligning with top distributors, and expanding availability at mega-resorts and Major League Baseball (MLB) stadiums across the country.
The back story: As cooling summer refreshers go, it’s hard to think of a hotter drink than sangria. The Spanish favorite — a wine product that’s low in alcohol and traditionally flavored with fruit and other sweeteners -- has been trending of late, with sales of the category rising by 9.8% last year, according to one industry report. New sangria offerings and brands have also flooded the market. There’s now even a line of Yellow Tail sangrias
These days, drinking outside the wine bottle doesn't have to mean a massive headache the next day. Good things come in boxes — promise! And while we fully support pulling out the box o' wine when friends stop by this holiday weekend, we also get that you may want to dress things up a bit.
Beso Del Sol Sangria – the first super-premium sangria available in a 3 liter boxed format – is your golden ticket to reducing waste this year. With bag-in-box packaging, Beso Del Sol’s sustainable container also eliminates a large amount of restaurant waste, to the tune of thousands of glass wine bottles no longer being dumped by delivering a delicious, ready-to-drink sangria right from the start.