Beso Del Sol Sangria Partners With Top Distributors, Enters New Markets, and Expands On-Premise Availability

Publisher: Bartender Magazine
Date Published: October 2016

Receives Second Consecutive Growth Brand Award

Beso Del Sol, the super-premium sangria growing at an astonishing 248% (Neisen), is entering the convenience market a new 500mL Tetra Pak, aligning with top distributors, and expanding availability at mega-resorts and Major League Baseball (MLB) stadiums across the country.

Beso Del Solʼs Incredible growth has been noticed by the Wine & Spirits Wholesalers of America (WSWA); at the organization’s April 18th convention, Beso Del Sol granted one of their coveted Growth Brand Awards for the second consecutive year; this year, Beso Del Sol exceeded the qualifying growth figures by 143%.

This month, Beso Del Sol is introducing 500mL Tetra Pak cartons in select 7-Eleven convenience stores throughout Florida, Southern California, Texas, and Virginia. Priced at $4.99 and available in both red and white sangria, the eco-friendly grab-and-go Tetra Paks offer the convenience of re-sealable cartons.

Effective May 1st, Beso Del Sol will be distributed through Breakthru Beverage Group in Illinois, Wisconsin, and Minnesota. Formed in January 2016 following the merger of Charmer Sunbelt and Wirtz Beverage, Breakthru Beverage is a family-owned company with operations and affiliates in 19 states. The company’s portfolio contains some of the world’s most celebrated wine, spirit, and beer brands.

Additionally, this summer Beso Del Sol will be available at 12 iconic resorts on the Las Vegas strip: for example: Caesar’s Palace, The Venetian, and the Tropicana will offer Beso Del Sol on the pool bar menus, both by-the-glass and in pitchers. For sports fans, Beso Del Sol will be available in Comercia Park, home of the Detroit Tigers; Wrigley Field, home of the Chicago Cubs; and Turner Field, home of the Atlanta Braves.